Brad Potter is an Associate Professor at the University of Melbourne and head of the Department of Accounting. Brad has extensive teaching experience spanning almost 30 years, designing and delivering accounting coursework to undergraduate and post graduate students at all levels as well as Executive Education courses in all aspects of accounting to diverse clients including Petronas (Malaysia), Australia Post, Victorian State Government, Coca Cola Amatil, City of Yarra and Coles Myer.

In research, he collaborates widely with key organisations and individuals in accounting and business, including CPA Australia, CA ANZ, key NGOs, accounting standard setters and government regulators. Much of his research focusses on the measurement and reporting approaches used by entities to communicate diverse information relating to performance, position and social and environmental impact and the relevance of that information for stakeholders. This work is disseminated widely through presentations and publications to practitioner and academic audiences.