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Professional Learning Program

Data and Storytelling in Policy


Early bird $1080 (inc GST), Full price $1350 (inc GST)




2 x 3-hour sessions over 2 days


1-2 May, or 21-22 August


One of the most fundamental challenges in the public sector is influencing the policy cycle. From issue identification through to policy development, implementation, evaluation, and reporting, our goal is to take the most efficacious action possible. But what does that look like? Well, we know we need data. Data informs action in ways that offer effectiveness, transparency, and accountability. But we also need deep, intuitive, and empathetic understanding, meaningful story, and compelling narrative. And these two somewhat dichotomous realms need to come together in a largely seamless way. These are the challenges tackled in this highly interactive workshop; to influence the policy cycle through use of data and story.

There has always been acknowledgement of the need to integrate data and story – just not enough practice of this in the public sector: 


‘Not everything that can be counted counts and not everything that counts can be counted’ -Albert Einstein 

“The world cannot be understood without numbers. But the world cannot be understood with numbers alone.”– Hans Rosling 

“Data are just summaries of thousands of stories—tell a few of those stories to help make the data meaningful.” -Dan Heath 


The workshop will run online as two 3-hour sessions over two days. It will incorporate a variety of inputs, group discussion and small group work.

This program is highly applied. The goal is to have participants working on new modes of influence able to be immediately actioned in the workplace.

What will you learn?

In the public service, there is always a need to become more persuasive and have more impact. One of the most effective ways to do this is by knowing how to integrate and balance data and story.  

Participants will learn the skills needed to make a case, the empathy needed to engage their audience and the data needed to ensure that audience buys into the presenter’s credibility.  

Knowing how to seamlessly incorporate both forms of evidence into argument will be of service through any public sector career. 

On completion of this course, participants will learn:

  • Identification of various forces that influence the policy cycle
  • Understanding the need for and challenges of data
  • Ability to find, review and gather existing and new data
  • Understanding the need for and challenges of story
  • Ability to find, review and elicit story
  • Integration of data and story
  • Communicating data and story for impact

Participants will also be able to determine the best course of action for embedding data and story into policy work.

Who should attend?

The workshop is aimed at early career public sector, local government, and not-for-profit managers, and those looking for a skills refresh.

Event Details


  • Program 1: 1-2 May, 2024
  • Program 2: 21-22 August, 2024

Duration: 2 x 3-hour sessions over 2 days, 10am-1pm AEST

Location: Online


  • Early bird: $1080 (inc GST)
  • Full price: $1350 (inc GST)  

ANZSOG Alumni receive a 15% discount.

Every person who completes the Executive Master of Public AdministrationExecutive Fellows ProgramDeputies Leadership ProgramTowards Strategic Leadership or an international program becomes part of our alumni. Only one discount is redeemable for each registration.

Got a question?

To enquire about this course, please contact ANZSOG’s Program Delivery team with the program name as the subject line to e.education@anzsog.edu.au or call us on +61 3 8344 1984.

Read our cancellation, transfer and refund policy.