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Martin Hoffman

 Services Australia Taskforce Leader

Department of Human Services (Cth)


New South Wales, Australia

martin hoffman

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Martin was appointed in July 2019 to lead the taskforce to develop a new vision for the delivery of customer service in the Commonwealth Government – the Services Australia initiative.

Martin was previously Secretary of the NSW Department of Finance, Services and Innovation in from 2015 to 2019, including responsibility for Service NSW. He was Deputy Secretary at the Commonwealth Department of Industry & Science (and its predecessors) from July 2010. He worked particularly on resources and energy matters, including significant international engagement bilaterally and with the International Energy Agency and the G20.

Martin joined the APS in March 2009 in the Department of the Prime Minister & Cabinet.

Before joining the public sector, Martin had a lengthy private sector career primarily in digital media and technology.

After an early career in consulting and banking in Australia and Hong Kong, he held senior roles at Optus, the Garvan Institute of Medical Research and Fairfax Media. He was CEO of NineMSN from 2003 to 2006, led Moko Social Media Ltd (ASX:MKB) to an IPO in July 2007 as CEO, and founded the digital media advisory and investment business Ulysses Ventures.

Martin holds an MBA (Hons) from the Institute for Management Development (IMD) in Lausanne, Switzerland, Master of Applied Finance (Macquarie), and Bachelor of Economics (Sydney). He completed the Executive Fellows Program (EFP) in 2009, and was awarded the James Wolfensohn Public Service Scholarship to study at the Harvard Kennedy School in 2013. In October 2016 he was made an Institute of Public Administration Australia National Fellow.